After more than 70,000 years since homo-sapiens first emerged, more than 100 billion people have lived on earth. That is 100 billion minds seeking innovation and new ideas for millennium. Unique ideas are rarer than diamonds, and inventing something completely new is more difficult than ever.
Most people can address and resolve simple problems consciously. Complex problems, however, are more difficult to address. If we think about them too long, we could actually make the wrong decision. One of the reasons for this is humans have “bounded rationality.”